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Wheat production in controlled environments

โœ Scribed by Frank B. Salisbury; Bruce Bugbee; David Bubenheim


Publisher
Elsevier Science
Year
1987
Tongue
English
Weight
741 KB
Volume
7
Category
Article
ISSN
0273-1177

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## Abstract A number of researchers have developed models that use test market data to generate forecasts of a new product's performance. However, most of these models have ignored the effects of marketing covariates. In this paper we examine what impact these covariates have on a model's forecasti