What's the Story? Aligning Mission, Vision, and Strategy with Your Brand

✍ Scribed by William Faust

• Book ID: 118100358
• Publisher: Wiley (Blackwell Publishing)
• Year: 2010
• Weight: 502 KB
• Volume: 18
• Category: Article
• ISSN: 1557-0614
• DOI: 10.1111/j.1948-7169.2007.tb00075.x