Product placement in TV shows is becoming increasingly common, yet little is known about its effectiveness nor even how to define and measure such effectiveness. This research examined the effectiveness of product placement with the use of two different types of measures: explicit measures that tap
✦ LIBER ✦
What’s spurious, what’s real? Measuring the productivity impacts of ICT at the firm-level
✍ Scribed by Thomas Hempell
- Publisher
- Springer-Verlag
- Year
- 2005
- Tongue
- English
- Weight
- 411 KB
- Volume
- 30
- Category
- Article
- ISSN
- 0377-7332
No coin nor oath required. For personal study only.
📜 SIMILAR VOLUMES
I'll have what she's having: Gauging the
✍
Sharmistha Law; Kathryn A. Braun
📂
Article
📅
2000
🏛
John Wiley and Sons
🌐
English
⚖ 156 KB
👁 2 views
“So that's what that is”: Examining the
✍
Jennifer Gregan-Paxton; Jonathan D. Hibbard; Frédéric F. Brunel; Pablo Azar
📂
Article
📅
2002
🏛
John Wiley and Sons
🌐
English
⚖ 122 KB
## Abstract The ever‐accelerating pace of technological change has heralded an increasing number of new product introductions involving products that defy classification within existing categories. With the advent of these so‐called “really new products,” new questions about the influence of prior
The state of business competitive intell
✍
John McGonagle
📂
Article
📅
1996
🏛
John Wiley and Sons
⚖ 102 KB