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What’s on the mind of IVF consumers?

✍ Scribed by Mark P Connolly; Maarten Postma; Sherman J Silber

Book ID
118498312
Publisher
Reproductive Healthcare Ltd
Year
2009
Tongue
English
Weight
400 KB
Volume
19
Category
Article
ISSN
1472-6491

No coin nor oath required. For personal study only.

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Consumer research generally focuses on the consumption of tangible objects and experiences, which are concrete. However, consumers often consume in their minds by fantasizing, dreaming, or imagining that they possess some desired object or that they are living some experience. In this article, the t