What’s in a name? Examining the effect of phonetic fit between spokesperson name and product attributes on source credibility

✍ Scribed by Baxter, Stacey; Ilicic, Jasmina; Kulczynski, Alicia

• Book ID: 125365518
• Publisher: Springer US
• Year: 2014
• Tongue: English
• Weight: 235 KB
• Volume: 26
• Category: Article
• ISSN: 0923-0645
• DOI: 10.1007/s11002-014-9287-0