✦ LIBER ✦
What's in a name? everything. Reputation: Realizing value from the corporate image by Charles J. Fombrun, Boston: Harvard Business School Press, 1996. 441 pages; $29.95
✍ Scribed by Hitchner, Earle
- Book ID
- 112164357
- Publisher
- John Wiley and Sons
- Year
- 1996
- Weight
- 473 KB
- Volume
- 15
- Category
- Article
- ISSN
- 0277-8556
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