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What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment*

โœ Scribed by Bertrand, Marianne; Karlan, Dean; Mullainathan, Sendhil; Shafir, Eldar; Zinman, Jonathan


Book ID
115477889
Publisher
MIT Press
Year
2010
Tongue
English
Weight
422 KB
Volume
125
Category
Article
ISSN
0033-5533

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