What Really Defines Relationship Marketing? A Review of Definitions and General and Sector-Specific Defining Constructs

✍ Scribed by Agariya, Arun Kumar; Singh, Deepali

• Book ID: 115446411
• Publisher: Haworth Press Inc
• Year: 2011
• Tongue: English
• Weight: 324 KB
• Volume: 10
• Category: Article
• ISSN: 1533-2667
• DOI: 10.1080/15332667.2011.624905