𝔖 Bobbio Scriptorium
✦   LIBER   ✦

WHAT NEW CURRENCY RISK PRODUCTS ARE COMPANIES USING, AND WHY?

✍ Scribed by Kurt Jesswein; Chuck C. Y. Kwok; William R. Folks Jr.

Book ID
117964807
Publisher
John Wiley and Sons
Year
1995
Weight
148 KB
Volume
8
Category
Article
ISSN
1078-1196

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Valenced attributions and risk in new-pr
Valenced attributions and risk in new-product decisions: How why indicates what's next
✍ David Forlani; Orville C. Walker Jr. 📂 Article 📅 2003 🏛 John Wiley and Sons 🌐 English ⚖ 562 KB

## Abstract Based in a new‐product decision‐making context, this article poses the question, “how, and to what extent, do prior outcomes, and the reasons given to account for those outcomes, influence a marketing manager's future new‐product selection (choice) and support (dollar commitment) decisi