✦ LIBER ✦
What makes open vs. closed conclusion advertisements more persuasive? The moderating role of prior knowledge and involvement
✍ Scribed by Jean-Charles Chebat; Mathieu Charlebois; Claire Gélinas-Chebat
- Book ID
- 117320439
- Publisher
- Elsevier Science
- Year
- 2001
- Tongue
- English
- Weight
- 162 KB
- Volume
- 53
- Category
- Article
- ISSN
- 0148-2963
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