What Keeps Managers Away from a Losing Course of Action? Go/Stop Decisions in New Product Development

✍ Scribed by Behrens, Judith; Ernst, Holger

• Book ID: 125423189
• Publisher: John Wiley and Sons
• Year: 2013
• Tongue: English
• Weight: 370 KB
• Volume: 31
• Category: Article
• ISSN: 0737-6782
• DOI: 10.1111/jpim.12100