What is SMS advertising and why do multinationals adopt it? Answers from an empirical study in European markets

✍ Scribed by Okazaki, Shintaro (author);Taylor, Charles R. (author)

• Book ID: 116617907
• Publisher: Elsevier Science
• Year: 2008
• Tongue: English
• Weight: 248 KB
• Volume: 61
• Category: Article
• ISSN: 0148-2963
• DOI: 10.1016/j.jbusres.2006.05.003