“What? I thought Samsung was Japanese”: accurate or not, perceived country of origin matters

✍ Scribed by Magnusson, Peter; Westjohn, Stanford A.; Zdravkovic, Srdan

• Book ID: 125332372
• Publisher: Emerald Group Publishing Limited
• Year: 2011
• Tongue: English
• Weight: 145 KB
• Volume: 28
• Category: Article
• ISSN: 0265-1335
• DOI: 10.1108/02651331111167589