What does the consumer want from a DMO w
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Soojin Choi; Xinran Y. Lehto; Joseph T. Oleary
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Article
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2007
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John Wiley and Sons
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English
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## Abstract Destination marketing organisations (DMOs) are facing intriguing challenges to provide quality information online in an era of information overload. Insufficient knowledge of tourist's online information preferences and search behaviour has hindered them from effective information manag