What customers want : using outcome-driven innovation to create breakthrough products and services

✍ Scribed by Anthony W Ulwick

Publisher: McGraw-Hill
Year: 2005
Tongue: English
Leaves: 315
Series: McGraw Hill professional
Category: Library

No coin nor oath required. For personal study only.

✦ Table of Contents

Content: Formulating the innovation strategy --
Capturing customer inputs --
Identifying opportunities --
Segmenting the market --
Targeting opportunities for growth --
Positioning current products --
Prioritizing projects in the development pipeline --
Devising breakthrough concepts.

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