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What constitutes a “good assortment”? A scale for measuring consumers' perceptions of an assortment offered in a grocery category

✍ Scribed by Johannes C. Bauer; Alexander J. Kotouc; Thomas Rudolph


Book ID
116695085
Publisher
Elsevier Science
Year
2012
Tongue
English
Weight
294 KB
Volume
19
Category
Article
ISSN
0969-6989

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