What can venture capitalists and entrepreneurs learn from behavioral economists?
✍ Scribed by Rassoul Yazdipour
- Publisher
- John Wiley and Sons
- Year
- 2009
- Tongue
- English
- Weight
- 72 KB
- Volume
- 18
- Category
- Article
- ISSN
- 1086-1718
- DOI
- 10.1002/jsc.851
No coin nor oath required. For personal study only.
✦ Synopsis
Abstract
Building upon new findings from the field of behavioral finance and economics, this article provides fresh insights into how venture capitalists (VCs) and entrepreneurs perceive, experience, and deal with risk; and how they go about making decisions in their respective areas of venture creation, venture evaluation, venture growth, and investing.
By helping VCs and entrepreneurs to be cognizant of the many psychological traps that continuously get turned on at and around decision‐making times, such findings would certainly help both parties to avoid committing costly mistakes in their businesses.
Copyright © 2009 John Wiley & Sons, Ltd.