What about Design Newness? Investigating the Relevance of a Neglected Dimension of Product Innovativeness

✍ Scribed by Katrin Talke; Sören Salomo; Jaap E. Wieringa; Antje Lutz

• Book ID: 109165227
• Publisher: John Wiley and Sons
• Year: 2009
• Tongue: English
• Weight: 202 KB
• Volume: 26
• Category: Article
• ISSN: 0737-6782
• DOI: 10.1111/j.1540-5885.2009.00686.x