Website Optimization

✍ Scribed by King, Andrew B

• Publisher: O'Reilly Media
• Year: 2008;2009
• Tongue: English
• Category: Library

✦ Synopsis

"'Website Optimization gives you effective strategies and precise techniques to help yur website attract more prospects and successfully convert them to buyers. It's your guide to success on the Web today" --Cover, p. 4.;Search Engine Marketing Optimization: Natural search engine Optimization -- SEO case study: PhillyDentistry.com -- Pay-per-click optimization -- PPC case study: BodyGlove.com -- Conversion rate optimization -- Web performance optimization: Web page optimization -- CSS optimization -- Ajax optimization -- Advanced web performance optimization -- Website optimization metrics.

✦ Table of Contents

Search Engine Marketing Optimization: Natural search engine Optimization --
SEO case study: PhillyDentistry.com --
Pay-per-click optimization --
PPC case study: BodyGlove.com --
Conversion rate optimization --
Web performance optimization: Web page optimization --
CSS optimization --
Ajax optimization --
Advanced web performance optimization --
Website optimization metrics.

✦ Subjects

Business--Computer networks;Web sites--Design;Electronic commerce;Internet programming;Web sites -- Design;Business -- Computer networks