Are we really measuring what we think we
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Dae-Young Kim; Zhijian Chen; Yeong-Hyeon Hwang
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Article
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2010
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John Wiley and Sons
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English
β 359 KB
## ABSTRACT The study examines individuals' attitudes toward destinations by comparing the results of traditional selfβreport surveys with those of the implicit association test (IAT). A total of 84 college students (30 Caucasian, 27 Chinese and 27 Korean) were employed to complete selfβreport surv