The mediating effect of satisfaction on
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Carmen AntΓ³n; Carmen Camarero; Mirtha Carrero
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Article
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2007
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John Wiley and Sons
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English
β 380 KB
## Abstract Most previous research on consumers' switching intention has focused on individual variables that have immediate effects on consumers' intentions or behaviors, rather than analyzing it as a complex phenomenon. This article provides evidence that some service provider behaviors precipita