๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Warren Rupp online store


Publisher
Elsevier Science
Year
1999
Tongue
English
Weight
228 KB
Volume
1999
Category
Article
ISSN
0262-1762

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## Abstract This study empirically tests a model that proposes that the atmospheric cues of the online store influence shoppers' emotional and cognitive states, which then affect their shopping outcomes. The results support the model propositions and show a significant effect of site atmospherics o