𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Wanted: Less Time and More Space!

✍ Scribed by Susan Gennaro


Book ID
109235223
Publisher
John Wiley and Sons
Year
2009
Tongue
English
Weight
58 KB
Volume
41
Category
Article
ISSN
1527-6546

No coin nor oath required. For personal study only.


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## Abstract The current research examines the impact of point‐of‐purchase (POP) discounts on consumers' counterfactual thinking (CFT). Study 1 reveals that consumers tend to engage in upward CFT (what might have been better) rather than downward CFT (what might have been worse) in response to POP d