The challenge of strategic innovation
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Costas Markides
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Article
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1999
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John Wiley and Sons
โ 719 KB
veryone loves an underdog. Unfortunately, most of them fail despite the support fiom the sidelines! But can we learn anything from the battles these un-E derdogs fight? In particular, can we learn fiom those few that defj the odds and actually win against much bigger competitors? A study of 30 compa