Visual Thinking: for Design (Morgan Kaufmann Series in Interactive Technologies)

✍ Scribed by Colin Ware

• Publisher: Morgan Kaufmann
• Year: 2008
• Tongue: English
• Leaves: 198
• Series: Morgan Kaufmann Series in Interactive Technologies
• Category: Library

✦ Synopsis

This is a wonderful treatment of the research behind visual design and perception. Dr. Ware certainly knows his stuff, and the design of the graphic elements within the text is in keeping with what the author describes as visually effective.

✦ Table of Contents

cover.jpg......Page 1
Preface......Page 2
Visual Queries......Page 5
The Apparatus and Process of Seeing......Page 9
The Act of Perception......Page 12
Bottom-Up......Page 14
Top-Down......Page 16
Implications for Design......Page 18
Nested Loops......Page 21
Distributed Cognition......Page 23
Conclusion......Page 24
What We Can Easily See......Page 27
The Machinery of Low-Level Feature Analysis......Page 29
What Stands Out€ = What We Can Bias for......Page 31
Visual Search Strategies and Skills......Page 41
Using Multiscale Structure to Design for Search......Page 44
Conclusion......Page 45
Structuring Two-Dimensional Space......Page 47
2.5D Space......Page 48
The Binding Problem: Features to Contours......Page 50
The Generalized Contour......Page 53
Texture Regions......Page 54
Interference and Selective Tuning......Page 55
Patterns, Channels, and Attention......Page 56
Intermediate Patterns......Page 57
Pattern Learning......Page 58
Visual Pattern Queries and the Apprehendable Chunk......Page 59
Spatial Layout......Page 60
Pattern for Design......Page 62
Examples of Pattern Queries with Common Graphical Artifacts......Page 64
Semantic Pattern Mappings......Page 66
Color......Page 69
The Color-Processing Machinery......Page 70
Opponent Process Theory......Page 72
Channel Properties......Page 73
Color-Coding Information......Page 81
Emphasis and Highlighting......Page 82
Color Sequences......Page 84
Color on Shaded Surfaces......Page 87
Conclusion......Page 88
Getting the Information: Visual Space and Time......Page 90
Depth Perception and Cue Theory......Page 92
2.5D DESIGN......Page 98
Affordances......Page 102
The Where Pathway......Page 103
Artificial Interactive Spaces......Page 105
Space Traversal and Cognitive Costs......Page 106
Conclusion......Page 108
Visual Objects, Words, and Meaning......Page 110
The Inferotemporal Cortex and the What Channel......Page 111
Generalized Views from Patterns......Page 112
Structured Objects......Page 113
Gist and Scene Perception......Page 115
Visual and Verbal Working Memory......Page 117
Thinking in Action: Receiving a Cup of Coffee......Page 123
Elaborations and Implications for Design......Page 124
Novelty......Page 125
Images as Symbols......Page 126
Meaning and Emotion......Page 127
Imagery and Desire......Page 128
Conclusion......Page 129
Visual and Verbal Narrative......Page 131
Visual Thinking Versus Language-Based Thinking......Page 132
Comparing and Contrasting the Verbal and Written Modes......Page 135
Linking Words and Images Through Diexis......Page 137
PowerPoint Presentations and Pointing......Page 138
Mirror Neurons: Copycat Cells......Page 139
Cartoons and Narrative Diagrams......Page 144
Conclusion......Page 147
Creative Meta-seeing......Page 148
Mental Imagery......Page 149
The Magic of the Scribble......Page 153
Diagrams are Ideas Made Concrete......Page 156
Requirements and Early Design......Page 157
The Creative Design Loop......Page 159
Visual Skill Development......Page 164
Conclusion......Page 165
The Dance of Meaning......Page 166
Review......Page 167
Design to Support Pattern Finding......Page 173
Optimizing the Cognitive Process......Page 175
Learning and the Economics of Cognition......Page 178
Attention and the Cognitive Thread......Page 180
What's Next?......Page 182
Index......Page 184

✦ Subjects

Дизайн;Основы теории и методологии дизайна;