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Visual Metaphor in Advertising: Is the Persuasive Effect Attributable to Visual Argumentation or Metaphorical Rhetoric?

✍ Scribed by Jeong, Se‐Hoon


Book ID
120611859
Publisher
Taylor and Francis Group
Year
2008
Tongue
English
Weight
258 KB
Volume
14
Category
Article
ISSN
1352-7266

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