Visual Consumption (Routledge Interpretive Market Research Series)

Interpreting Consumer Choice (Routledge

📁 Interpreting Consumer Choice (Routledge Inerpretive Marketing Research)

✍ Gordon Foxall 📂 Library 📅 2009 🌐 English

Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of con

Romancing the Market (Routledge Interpre

📁 Romancing the Market (Routledge Interpretive Marketing Research Series)

✍ Stephen Brown ; Anne-Marie Doherty ; Bill Clarke 📂 Library 📅 1999 🏛 Routledge 🌐 English

Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific 'truth'. In a series of provocative essays, the contributors challenge thes

Marketing and Social Construction: Explo

📁 Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption (Routledge Interpretive Market Research Series)

✍ Chris Hackley 📂 Library 📅 2001 🌐 English

Consumer Value: A Framework for Analysis

📁 Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research Series)

✍ M. Holbrook 📂 Library 📅 1999 🌐 English

As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part of the shopping experience? The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing co

Why of Consumption: Contemporary Perspec

📁 Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires (Routledge Studies in Interpretive Marketing Research)

✍ S. Ratneshwar, Cynthia Huffman, David Glen Mick 📂 Library 📅 2001 🌐 English

This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the ‘why?’ of consumption. The book answers questions such as: Wh

Why of Consumption: Contemporary Perspec

📁 Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires (Routledge Studies in Interpretive Marketing Research)

✍ S. Ratneshwar, Cynthia Huffman, David Glen Mick 📂 Library 📅 2001 🌐 English

This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the ‘why?’ of consumption. The book answers questions such as: Wh