๐”– Bobbio Scriptorium
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Virtual reference services: An informal history (and possible future) of digital reference

โœ Scribed by Joseph Janes


Publisher
American Society for Information Science and Technology
Year
2008
Tongue
English
Weight
76 KB
Volume
34
Category
Article
ISSN
0095-4403

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Formal and informal referent groups: an
โœ Julie Tinson; John Ensor ๐Ÿ“‚ Article ๐Ÿ“… 2001 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 172 KB

## Abstract Different social groups place varying emphasis on the importance of referent input. While referent groups are recognised as having a significant influence on purchase behaviour, attitude formation and information processing, the extent to which referent groups are a determinant in decis