Variations in the contractual terms of cooperative advertising contracts: An empirical investigation

✍ Scribed by Shantanu Dutta; Mark Bergen; George John; Akshay Rao

• Publisher: Springer US
• Year: 1995
• Tongue: English
• Weight: 530 KB
• Volume: 6
• Category: Article
• ISSN: 0923-0645
• DOI: 10.1007/bf00994036