Value-Oriented Media Management: Decision Making Between Profit and Responsibility

✍ Scribed by Klaus-Dieter Altmeppen, C. Ann Hollifield, Joost van Loon (eds.)

• Publisher: Springer International Publishing
• Year: 2017
• Tongue: English
• Leaves: 239
• Series: Media Business and Innovation
• Edition: 1
• Category: Library

✦ Synopsis

In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.

✦ Table of Contents

Front Matter....Pages i-viii
Value-Oriented Media Management: What, Why, and What for? An Introduction to This Volume....Pages 1-16
Front Matter....Pages 17-17
Examining Media Management and Performance: A Taxonomy for Initiating a Research Agenda....Pages 19-32
Business Models in Media Markets....Pages 33-48
Moving Media and Journalism Forward from Private to Public Value....Pages 49-58
Managing Media and Prioritising Societal Values: Market and Non-Market Solutions....Pages 59-64
Media Markets, Value and the Unique: Consequences and Implications for Media Management from Karpik’s New Economics Sociology Perspective....Pages 65-79
Front Matter....Pages 81-81
Values as Input and Values as Output: The True Challenge for Media Companies....Pages 83-93
Creating Innovative News: The Values of Future Newsroom Managers....Pages 95-108
The Economic Value of Creativity: How Much, for Whom, and What for?....Pages 109-118
German Media Managers: A Survey on Their Origins, Careers, and Value Orientation....Pages 119-131
Front Matter....Pages 133-133
Corporate Social Responsibility in the Media Industry: Setting the Benchmark or Falling Behind?....Pages 135-146
Finding Common Ground: CSR and Media Responsibility....Pages 147-157
Managing Values: Analyzing Corporate Social Responsibility in Media Companies from a Structuration Theory Perspective....Pages 159-172
The Perspective of Value Orientation for the Shareholder and the Stakeholder: The Case of Corporate Governance in Media Companies....Pages 173-180
Media Management in the Digital Age: Toward a Practical Wisdom-Based Approach....Pages 181-188
The Diffusion of Authority: A Case Study Analysis of News Corporation’s News of the World Newspaper....Pages 189-207
Front Matter....Pages 209-209
Media Branding: A Strategy to Align Values to Media Management?....Pages 211-221
The Role of Trust in Value Networks for Journalism in a Convergent Media Environment....Pages 223-232
Media-Related Value Generation: New Paradigms on the Horizon? Or—What a Wonderful Morning for Prof. Beale....Pages 233-236
Back Matter....Pages 237-240

✦ Subjects

Media Management;Communication Studies;Ethics;Business Ethics;Media Research;Media Sociology