Value of advertising by food manufacturers as investment in intangible capital

✍ Scribed by Qinrong Wu; Bruce Bjornson

• Publisher: John Wiley and Sons
• Year: 1996
• Tongue: English
• Weight: 819 KB
• Volume: 12
• Category: Article
• ISSN: 0742-4477
• DOI: 10.1002/(sici)1520-6297(199603/04)12:2<147::aid-agr4>3.0.co;2-2