Value Merchants: Demonstrating and Documenting Superior Value in Business Markets by James C. Anderson, Nirmalya Kumar, and James A. Narus

✍ Scribed by George Castellion

• Book ID: 109165190
• Publisher: John Wiley and Sons
• Year: 2009
• Tongue: English
• Weight: 73 KB
• Volume: 26
• Category: Article
• ISSN: 0737-6782
• DOI: 10.1111/j.1540-5885.2009.00348_2.x