Value Creation (Strategies for the Chemi
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Budde, Florian; Felcht, Utz-Hellmuth; Frankemölle, Heiner
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Article
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2008
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Wiley-VCH Verlag GmbH & Co. KGaA
⚖ 141 KB
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There is still plenty of room for innovation in the chemical industry; that is if new and more robust strategies and tactics are used to transform and grow our businesses. Given today's increasingly competitive global environment with slow growth and limited returns in traditional chemical-based bus