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Value Creation and the Alliance Experiences of Dutch Companies

โœ Scribed by Leo Sleuwaegen; Krijn Schep; Gijs den Hartog; Harry Commandeur

Book ID
116724960
Publisher
Elsevier Science
Year
2003
Tongue
English
Weight
127 KB
Volume
36
Category
Article
ISSN
0024-6301

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Consumers today have more choices of products and services than ever before, but they seem dissatisfied. Firms invest in greater product variety but are less able to differentiate themselves. Growth and value creation have become the dominant themes for managers. In this paper, we explain this parad