๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Value Consensus and Importance: A Cross-National Study

โœ Scribed by Schwartz, S. H.; Sagie, G.


Book ID
111676032
Publisher
SAGE Publications
Year
2000
Tongue
English
Weight
196 KB
Volume
31
Category
Article
ISSN
0022-0221

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๐Ÿ“œ SIMILAR VOLUMES


Cultural value, consumption value, and g
โœ Hye-Jung Park; Nancy J. Rabolt ๐Ÿ“‚ Article ๐Ÿ“… 2009 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 134 KB

## Abstract In expanding their market to the global level with clear and consistent global brand images across nations, marketers are ever confronting the issue of how to deal with different cultural values. Cultural value is identified as an influential factor on brand image and is widely accepted