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Validating agent-based marketing models through conjoint analysis

✍ Scribed by Rosanna Garcia; Paul Rummel; John Hauser

Book ID: 116618066
Publisher: Elsevier Science
Year: 2007
Tongue: English
Weight: 709 KB
Volume: 60
Category: Article
ISSN: 0148-2963
DOI: 10.1016/j.jbusres.2007.02.007

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