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UX Strategy: How to Devise Innovative Digital Products that People Want

✍ Scribed by Levy, Jaime


Publisher
O'Reilly Media
Year
2015
Tongue
English
Category
Library

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✦ Synopsis


User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people like to use. Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away.


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