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Using social network analysis to explain communication characteristics of travel-related electronic word-of-mouth on social networking sites

โœ Scribed by Luo, Qiuju; Zhong, Dixi


Book ID
125822730
Publisher
Elsevier Science
Year
2015
Tongue
English
Weight
654 KB
Volume
46
Category
Article
ISSN
0261-5177

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โœ Bo Liang; Debra L. Scammon ๐Ÿ“‚ Article ๐Ÿ“… 2011 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 162 KB

## ABSTRACT Because of the limitation of time and resources, health professionals are often not able to provide support for consumers via personal communication. Consumers are increasingly active in managing their own health. Eโ€wordโ€ofโ€mouth (eWOM), or consumerโ€generated content, on health social n