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Using self-congruity and ideal congruity to predict purchase motivation

✍ Scribed by M.Joseph Sirgy

Book ID: 119080694
Publisher: Elsevier Science
Year: 1985
Tongue: English
Weight: 907 KB
Volume: 13
Category: Article
ISSN: 0148-2963
DOI: 10.1016/0148-2963(85)90026-8

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