Using Real Options to Help Build the Business Case for CRM Investment

✍ Scribed by Stan Maklan; Simon Knox; Lynette Ryals

• Book ID: 116725102
• Publisher: Elsevier Science
• Year: 2005
• Tongue: English
• Weight: 265 KB
• Volume: 38
• Category: Article
• ISSN: 0024-6301
• DOI: 10.1016/j.lrp.2005.05.002