✦ LIBER ✦
Using Multimarket Data to Predict Brand Performance in Markets for Which No or Poor Data Exist
✍ Scribed by Bronnenberg, Bart J.; Sismeiro, Catarina
- Book ID
- 120429716
- Publisher
- American Marketing Association
- Year
- 2002
- Tongue
- English
- Weight
- 380 KB
- Volume
- 39
- Category
- Article
- ISSN
- 0022-2437
No coin nor oath required. For personal study only.