Using Internal Relationship Marketing Activities to Enhance Cross-Selling Performance in Services

✍ Scribed by Zboja, James J.; Hartline, Michael D.

• Book ID: 126981035
• Publisher: Haworth Press Inc
• Year: 2010
• Tongue: English
• Weight: 180 KB
• Volume: 9
• Category: Article
• ISSN: 1533-2667
• DOI: 10.1080/15332667.2010.502004