USING HIGH-LEVEL CONSUMER-RESEARCH METHODS TO CREATE A TOOL-DRIVEN GUIDEBOOK AND DATABASE FOR PRODUCT DEVELOPMENT AND MARKETING

✍ Scribed by HOWARD MOSKOWITZ; ALEX GOFMAN; JACQUELINE BECKLEY

• Book ID: 111345207
• Publisher: John Wiley and Sons
• Year: 2006
• Tongue: English
• Weight: 462 KB
• Volume: 21
• Category: Article
• ISSN: 0887-8250
• DOI: 10.1111/j.1745-459x.2006.00052.x