Using experts’ experiences through stories in teaching new product development

✍ Scribed by Julián Hernández-Serrano; Spiro E Stefanou; Lamartine F Hood; Barry L Zoumas

• Book ID: 117564092
• Publisher: John Wiley and Sons
• Year: 2002
• Tongue: English
• Weight: 426 KB
• Volume: 19
• Category: Article
• ISSN: 0737-6782
• DOI: 10.1016/s0737-6782(01)00118-7