Using evaluation techniques and performance claims to demonstrate public relations impact: An Australian perspective

✍ Scribed by Robina Xavier; Kim Johnston; Amisha Patel; Tom Watson; Peter Simmons

• Book ID: 113870504
• Publisher: Elsevier Science
• Year: 2005
• Tongue: English
• Weight: 73 KB
• Volume: 31
• Category: Article
• ISSN: 0363-8111
• DOI: 10.1016/j.pubrev.2005.05.006