𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Using data analysis in strategic legacy marketing

✍ Scribed by John Rodd


Publisher
John Wiley and Sons
Year
1998
Tongue
English
Weight
694 KB
Volume
3
Category
Article
ISSN
1465-4520

No coin nor oath required. For personal study only.


πŸ“œ SIMILAR VOLUMES


Macroeconomic factors and share returns:
✍ S.G.M. Fifield; D.M. Power; C.D. Sinclair πŸ“‚ Article πŸ“… 2002 πŸ› John Wiley and Sons 🌐 English βš– 119 KB

## Abstract This paper investigates the extent to which global and local economic factors explain returns in emerging stock markets (ESMs). The economic factors are determined using principal components analysis. The results suggest that the local economic variables included in this study can be su

Strategic analysis and choice: How Direc
✍ Paul Wang πŸ“‚ Article πŸ“… 1992 πŸ› John Wiley and Sons βš– 928 KB

This article is meant to be a "reality check" for the direct marketing industry. It suggests that, in order to succeed in the 1990s. direct marketing firms must avoid "marketing inertia" by becoming more adaptable to both internal and external conditions. Empirically. this study re-analyzes data fro

Using Median Lines in Robust Bivariate D
✍ Uwe Feldmann; Jochem KΓΆnig; Thomas Georg πŸ“‚ Article πŸ“… 1998 πŸ› John Wiley and Sons 🌐 English βš– 167 KB

Methods for robust comparison of bivariate errors-in-variables are considered. The concept of median lines is introduced for the robust estimation of principal components. Median lines separate the bivariate sample space into two equally sized parts. Statistical properties of the model parameters ar