๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Using current consumer issues to involve students in research

โœ Scribed by Elizabeth B. Carroll; Susan A. Reichelt

Book ID
111137988
Publisher
John Wiley and Sons
Year
2008
Tongue
English
Weight
50 KB
Volume
32
Category
Article
ISSN
1470-6423

No coin nor oath required. For personal study only.

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โœ George P. Moschis ๐Ÿ“‚ Article ๐Ÿ“… 2012 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 562 KB

## ABSTRACT The aging of the Earth's populations has been creating increasing interest in older consumers among researchers, marketers, and policymakers. Yet previous research efforts have produced little knowledge to help explain consumer behavior in later life. The main reason for this limited kn