Using fuzzy numbers to evaluate perceive
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Cheng-Ju Chien; Hui-Hua Tsai
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Article
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2000
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Elsevier Science
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English
⚖ 131 KB
A new method of measuring perceived service quality based on triangular fuzzy numbers is proposed in this paper. It avoids using di erence scores (perceptions minus expectations) which were applied by many marketing researchers but were criticized by Brown et al. (J. Retailing 69 (1) (1993) 127-139)