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Using cointegration analysis for modeling marketing interactions in dynamic environments: methodological issues and an empirical illustration

✍ Scribed by Rajdeep Grewal; Jeffrey A Mills; Raj Mehta; Sudesh Mujumdar


Book ID
117320415
Publisher
Elsevier Science
Year
2001
Tongue
English
Weight
572 KB
Volume
51
Category
Article
ISSN
0148-2963

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