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Using Cognitive Schema Theory in the Development of Public Relations Strategy: Exploring the Case of Firms and Financial Analysts Following Acquisition Announcements

✍ Scribed by Kuperman, Jerome C.


Book ID
118021191
Publisher
Lawrence Erlbaum Associates, Inc.
Year
2003
Tongue
English
Weight
169 KB
Volume
15
Category
Article
ISSN
1062-726X

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